A&F CEO: I don't want fat chicks wearing my clothes
Posted: May 8th, 2013, 7:47 pm
Abercrombie & Fitch CEO Mike Jeffries explains his clothing companies marketing strategy and why they don't offer size XL and XXL garments for women:
http://elitedaily.com/news/world/abercr ... at-chicks/
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,†he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,â€
http://elitedaily.com/news/world/abercr ... at-chicks/
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,†he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,â€