American men's 1-10 rating scale of women

While visiting Winston in Las Vegas, I had a chance to meet up with fellow forum member Natalya. Natalya and I both wholeheartedly agreed that American men are also as cliquish, superficial, conformist, judgmental, and light-headed as their American female counterparts. She prefers dating foreign men too, because their personalities are much more compatible with hers.
On the men's forum, posters often rate women on a "1-10" scale based on physical looks, which I simply could not do. I've been bashed on the men's forum for refusing to recognize this system, since I genuinely believe that each woman is beautiful in her own unique way, and thus can't be rated like objects. I believe doing so is very demeaning and superficial. To me, personality counts far, far more than whether or not the girl looks like a model.
I've also dated ladies who are not what many men would consider to be "attractive," and have been made fun of by Western guys too because of that. This superficiality goes for many Americans, whether male or female. Some of this may happen abroad too, but not to the extent that it does in the US.
This issue has been discussed in this thread too: http://www.happierabroad.com/forum/view ... hp?t=13598
What do you think?
On the men's forum, posters often rate women on a "1-10" scale based on physical looks, which I simply could not do. I've been bashed on the men's forum for refusing to recognize this system, since I genuinely believe that each woman is beautiful in her own unique way, and thus can't be rated like objects. I believe doing so is very demeaning and superficial. To me, personality counts far, far more than whether or not the girl looks like a model.
I've also dated ladies who are not what many men would consider to be "attractive," and have been made fun of by Western guys too because of that. This superficiality goes for many Americans, whether male or female. Some of this may happen abroad too, but not to the extent that it does in the US.
This issue has been discussed in this thread too: http://www.happierabroad.com/forum/view ... hp?t=13598
What do you think?