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Does Abercrombie & Fitch market itself a cliquey store?

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MatureDJ
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Does Abercrombie & Fitch market itself a cliquey store?

Post by MatureDJ » September 20th, 2013, 5:02 am

Sure sounds like it to me! Who ever heard of company that intentionally does not want a large proportion of the population (even within the target age range) to be customers?

www.slate.com/blogs/xx_factor/2013/09/1 ... these.html

Hostility to those outside the company’s conventional definition of attractiveness is unlikely to change while Jeffries is at the helm. In a 2006 interview, Jeffries made clear that America’s unattractive, overweight, or otherwise undesirable teens should shop elsewhere. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,â€￾ he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.â€￾

Jester
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Post by Jester » September 20th, 2013, 8:27 am

It's like, A&F looks at the same broken, Lord-of-the-Flies culture that HA'ers look at.

But A&F decides to PROFIT from it.
"Well actually, she's not REALLY my daughter. But she does like to call me Daddy... at certain moments..."

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