(I)n a real survival situation, "the more you know, the less you have to carry. A lot of people don't know much and think they can buy their way out of it." He sees some of the extremism surrounding the prepping industry as hype, maybe even fearmongering. "It's so much more fun to worry about martial law than a hurricane. People like zombies as a marketing tool."
What I saw at the doomsday prepper convention
Longer article, with comments
Prepping Goes Mainstream
Shorter article, references the first one and includes other links (and reminders).
http://www.theorganicprepper.ca/